How NetbaseQuid Can Use The Patient Journey In Analytics
The patient journey is the series of events a patient experiences from their first engagement with a healthcare system. It includes all patient engagement services, appointment scheduling and interaction with marketing assets. Healthcare providers can improve their bottom line and increase patient retention through patient mapping. Mapping shapes their services to improve patient satisfaction.
Engaging a market intelligence company like NetbaseQuid guarantees accurate patient journey insights. They use artificial intelligence for accurate results. NetbaseQuid delivers good insights for your market to help your business deal with consumers better. They also reveal current trends in your specialty and help you understand the competition.
Understanding The Patient Engagement Journey
Patient engagement is not linear. It encompasses many touchpoints from different channels in the following phases:
• Self-assessment – includes looking up symptoms on social media, online education, and disease research.
• Initial Contact – finding a healthcare system or provider by email, calling them
• Care – physically visiting a doctor for assessment in a health facility
• Treatment – Follow-up care, medication, therapy
• Lifestyle/behavioral change – patient changes to improve proactive health
• Ongoing care – health management by follow-up visits, constant engagement with the doctor
Benefits of Patient Mapping
Patient mapping helps healthcare providers visualize their clients’ steps throughout the treatment process. It points out gaps in the system and makes it easier to develop solutions tailored to your clientele. Mapping creates shared ownership of the patient experience. It also aligns the organization’s goals with the patient’s viewpoint. Journey mapping refines the patient listening strategy to make it more accurate.
How Social Media Analytics Inform Marketing Decisions
Adopt a Multi-Faceted Approach
Healthcare organizations use multi-faceted analytics to evaluate the mapping journey from different angles. Healthcare providers can use different marketing models to measure ROI. It guides future marketing investments and shows which mode of marketing suits what markets and vice versa.
Analytics track client journeys in real-time. It informs and optimizes broadcast plans and schedules. Weekly or monthly reviews track performance to make appropriate changes. Additionally, it points organizations to the appropriate marketing tools for their clientele.
Social media analytics help curate a good call to action. It funnels clients to a single outlet, such as a phone call or email to the healthcare provider. This CTA is guided by the most preferred or most used channel by patients across all platforms. It draws patients closer, knowing help is a button press away. Having one funnel narrows focus to that channel only, thus improving patient experience.
Patients feel cared for when responses to their queries are answered promptly and tailored to their needs. Analytics strengthen the relationship between the patient and the healthcare provider. It boosts loyalty and increases patient retention. It also increases referrals because patients feel understood and appreciated.
Another form of personalized communication is sending data-driven marketing campaigns. Patients can receive resourceful materials relating to their medical service after a consultation. You can also create online resource centers focusing on topics such as cancer, maternal health, and diabetes.
Marketing analytics look at past marketing campaigns and their performance. This analysis picks demographic data such as age and gender. It classifies them, and places targeted ads in front of the appropriate audience. Relevant products and services relating to women and young people reach them strategically.
Healthcare organizations should incorporate social media and marketing analytics into their system. It improves patient engagement and optimizes patient data. Analytics transform care management practices leading to patient satisfaction.